MARKETING
MARKETING
MARKETING
GradNet Case Study
GradNet is a conceptual app designed to connect students with alumni mentors, offering personalized guidance, networking opportunities, and support for professional growth.
About GradNet
This case study highlights the creation of GradNet, applying principles of user experience (UX) and interface design (UI). The project involved in-depth research, including user testing, data analysis, and audience engagement strategies.
GradNet Case Study
Competitive Analysis Brief
Competitive Analysis Matrix
GradNet Case Study Presentation
GO Consulting Campaign
Greta Oliver Consulting is a coaching and training company that provides help to individuals in transition. Areas of expertise include student development, career development, leadership development and financial literacy.
About GO Consulting
This campaign will help launch GOC's 5th book (Financial Literacy Roadmap) in Fall 2025. The goal of this motion graphic series is to drive visits to GOC's website and potential book sales from groups and individuals of all ages interested in learning about financial literacy and working toward financial stability. The targeted audience are adults of all ages, from all walks of life who are willing to take steps to learn and implement strategies toward achieving financial freedom.
GOC Fall 2025 Campaign
This campaign will help launch GOC's 5th book (Financial Literacy Roadmap) in Fall 2025. The goal of this motion graphic series is to drive visits to GOC's website and potential book sales from groups and individuals of all ages interested in learning about financial literacy and working toward financial stability.
Instagram Reel Inspiration
This campaign will help launch GOC's 5th book (Financial Literacy Roadmap) in Fall 2025. The goal of this motion graphic series is to drive visits to GOC's website and potential book sales from groups and individuals of all ages interested in learning about financial literacy and working toward financial stability.
Instagram Post Inspiration
This campaign will help launch GOC's 5th book (Financial Literacy Roadmap) in Fall 2025. The goal of this motion graphic series is to drive visits to GOC's website and potential book sales from groups and individuals of all ages interested in learning about financial literacy and working toward financial stability.
Website Banner Inspiration
Instagram Reel
Instagram Post
Website Banner
Special Olympics Case Study
The Special Olympics's mission is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.
About Special Olympics
This case study explores how UNC Special Olympics can increase engagement among UNC students, aiming to develop effective advertising strategies. To achieve this, secondary research, focus groups, surveys, ethnographies, and interviews were conducted. Based on the collected data, actionable recommendations were provided to increase student involvement.
Special Olympics Case Study
Final Report Presentation